Are you struggling to grow your Pinterest audience? It's frustrating to pour time and effort into creating pins, only to see minimal engagement.
Without a strong following, your content might be lost in the vast sea of Pinterest images. But don't worry! We've got you covered with 30 proven (and tested 🫡) tips to boost your Pinterest presence.
You'll discover how to get more followers on Pinterest and transform your account into a thriving hub of activity. Get ready to take your Pinterest game to the next level!
Content is fire. Social media is gasoline.
Jay Baer
He's a customer experience expert, advisor, and researcher.30 Ways to Grow Your Pinterest Audience
Let's dive into the 30 proven different ways to grow your Pinterest presence. These tips will help you get more followers, engage with your audience, and transform your account into a thriving hub of activity.
1. Optimize Your Pinterest Profile
You wouldn't show up to a job interview in your pajamas, right? The same goes for your Pinterest profile. Make sure it's polished and professional.
Use a clear, high-quality profile picture that represents you or your brand. It's the first thing potential followers will see, so make it count!
Your bio is your chance to shine. Write a compelling description that tells visitors who you are and what you offer. Don't forget to sprinkle in some relevant keywords to help users find you.
If you don't know how to create one, check out our free bio generator to get started! It will create a bio for you based on your account's information!
2. Convert to a Pinterest Business Account
Switching to a business account is like upgrading from economy to first class. You get valuable analytics and extra features that can supercharge your growth.
With these tools, you can see what's working and what's not. It's like having a GPS for your Pinterest strategy!
3. Create and Maintain a Consistent Brand Aesthetic
Imagine walking into a store where nothing matches. Confusing, right? The same applies to your Pinterest boards.
Use cohesive colors, fonts, and imagery across your pins. This creates a visually appealing and recognizable brand that followers will remember and seek out.
To make this tip easier, you can generate pins with Swiftpinz. It will create/schedule click-optimized pins for you based on your content and brand.
4. Post Fresh, Original Content Regularly
Pinterest loves fresh content like a baker loves new recipes. Aim to serve up 3-5 new pins daily to keep your audience coming back for more.
Consistency is key. It's better to post a few pins every day than to dump 20 pins once a week.
5. Focus on Vertical Images
On Pinterest, size matters! Vertical images are the way to go. Use a 2:3 aspect ratio for optimal visibility.
Think of it like this: vertical pins are like skyscrapers in a city of images. They stand tall and catch the eye as users scroll through their feed.
6. Utilize Idea Pins
Idea Pins are like mini-magazines for your followers. These multi-page, interactive pins allow you to showcase your creativity and expertise in new ways.
Use Idea Pins to share step-by-step tutorials, before-and-after transformations, or a series of tips. They're a powerful tool to boost engagement and keep your audience coming back for more.
7. Include Text Overlays on Your Images
A picture may be worth a thousand words, but adding a few choice words can make it even more valuable. Text overlays on your pins serve as eye-catching headlines.
Use bold, easy-to-read fonts to highlight key information or create intrigue. This simple addition can significantly increase the chances of users stopping to engage with your content.
😗👉🏻 Swiftpinz
8. Use Relevant Keywords in Pin Descriptions and Board Names
Think of keywords as breadcrumbs leading users to your content. By using relevant keywords in your pin descriptions and board names, you're creating a clear path for your target audience to find you.
Research popular terms in your niche and incorporate them naturally. This helps Pinterest's algorithm understand and categorize your content, improving its visibility in search results.
9. Create Boards that Align with Your Niche or Industry
Your Pinterest boards are like the departments in a store. They should be organized, relevant, and easy to navigate. Create boards that reflect the main topics or categories within your niche.
Well-organized boards not only make it easier for users to find what they're looking for but also demonstrate your expertise and authority in your field. This encourages users to follow your entire profile rather than just a single board.
10. Engage with Other Users' Content
Pinterest isn't just about broadcasting your own content - it's a community. Take time to interact with other users' pins, especially those in your niche.
Comment on pins that resonate with you, save content you find valuable, and share pins that your audience might appreciate. This not only helps you build relationships within the Pinterest community but also increases your visibility to potential followers.
11. Join and Contribute to Group Boards
Group boards are like potluck dinners where everyone brings their best dish. By joining and actively contributing to relevant group boards, you're putting your content in front of a whole new audience.
Look for group boards in your niche with engaged followers. Contribute high-quality pins regularly and interact with other members' content. This strategy can significantly expand your reach and attract new followers who resonate with your content.
12. Use Pinterest Trends to Identify Popular Topics
Staying on top of trends is like catching a wave - it can propel your content forward with incredible momentum. Pinterest Trends is your surfboard in this analogy.
Regularly check Pinterest Trends to discover what topics are gaining traction in your niche. Create content around these trending subjects to ride the wave of popularity and attract more eyes to your pins.
13. Implement a Consistent Pinning Schedule
Consistency on Pinterest is like watering a plant - it needs to be done regularly for best results. A consistent pinning schedule keeps your profile active and engaged with your audience.
Consider using a tool like Swiftpinz or Tailwind to automate your pinning. This way, you can maintain a steady flow of content even when you're busy or taking a break. Remember, Pinterest rewards consistency with increased visibility.
14. Cross-Promote Your Pinterest Account on Other Platforms
Your social media accounts should work together like a well-oiled machine. Cross-promoting your Pinterest profile on other platforms can drive traffic and followers from your existing audience on those networks.
Share your best pins on Instagram, tweet about your latest Pinterest board, or include a link to your Pinterest profile in your email signature. This cross-platform promotion can help you tap into your existing network to grow your Pinterest following.
15. Add a Pinterest Follow Button to Your Website
Your website is your online home base. Make it easy for visitors to connect with you on Pinterest by adding a follow button to your site.
Place the Pinterest follow button in a prominent location, such as your header, sidebar, or footer. This simple addition creates a direct pathway for your website visitors to become Pinterest followers, helping you grow your audience across platforms.
16. Collaborate with Other Pinterest Users
Collaboration is like a potluck of creativity. By partnering with other Pinterest users, you can tap into each other's audiences and create exciting, fresh content.
Consider creating shared boards with complementary creators in your niche. Or, arrange pin swaps where you agree to share each other's content. These collaborations can introduce your profile to new followers who already have an interest in your niche.
17. Host a Pinterest Contest or Challenge
Nothing gets people excited like a good contest or challenge. It's like hosting a party where everyone wants to join in on the fun.
Create a themed contest that encourages users to create and share pins using a specific hashtag. Offer an enticing prize to the winner. This not only boosts engagement but also spreads awareness of your brand across the platform, attracting new followers in the process.
18. Create Infographics and Data Visualizations
In the world of Pinterest, infographics are like colorful, informative billboards. They catch the eye and deliver valuable information in an easily digestible format.
Transform complex data or step-by-step processes into visually appealing infographics. These types of pins tend to perform well because they offer immediate value to the viewer. Plus, they're highly shareable, increasing your chances of reaching new audiences.
19. Utilize Video Pins
Video pins are like mini-movies for your audience. They bring your content to life in a way that static images can't always achieve.
Use video pins to showcase products in action, share quick tutorials, or give a behind-the-scenes peek at your process. The movement naturally catches the eye as users scroll, increasing the chances they'll stop to watch and engage with your content.
You can get inspiration by looking for the content created within your niche and filtering by video!
20. Optimize Your Website for Pinterest Sharing
Think of your website as a launchpad for your Pinterest content. By optimizing it for easy sharing, you're enabling your website visitors to become advocates for your Pinterest profile.
Add "Pin It" buttons to the images on your site. This makes it incredibly easy for visitors to share your content on Pinterest with just a click. Each shared pin is an opportunity to reach new potential followers who might love your content.
21. Repin and Reorganize Your Own Content Regularly
Think of your Pinterest profile as a garden that needs regular tending. By repinning and reorganizing your content, you keep your profile fresh and vibrant.
Set aside time each week to revisit your older pins. Repin them to relevant boards, update descriptions if needed, and consider creating new boards to showcase your content in different ways. This activity signals to Pinterest that your profile is active, potentially boosting your visibility.
22. Use Rich Pins
Rich Pins are like the deluxe version of regular pins. They provide extra information directly on the pin itself, making your content more valuable and engaging.
There are four types of Rich Pins: product, recipe, article, and app. Depending on your niche, use these to add real-time pricing, ingredients lists, headlines, or download links to your pins. This extra information can make your pins stand out and provide more value to potential followers.
<head>
<meta property="og:type" content="article" />
<meta property="og:title" content="{YOUR TITLE}" />
<meta property="og:description" content="{YOUR DESCRIPTION}" />
<meta property="og:url" content="{YOUR ARTICLE URL}" />
<meta property="og:site_name" content="{YOUR SITE NAME}" />
<meta property="article:published_time" content="{PUBLISH DATE}" />
<meta property="article:author" content="{YOUR AUTHOR NAME}" />
</head>
Add this code in your website to get started!
23. Analyze Your Pinterest Analytics
Your Pinterest Analytics is like a treasure map, pointing you towards your most successful content. By regularly diving into these insights, you can refine your strategy and grow your audience more effectively.
Pay attention to which pins get the most impressions, saves, and click-throughs. Identify patterns in your top-performing content and create more pins in a similar vein. This data-driven approach helps you give your audience exactly what they're looking for.
24. Experiment with Pinterest Ads
Pinterest Ads are like putting your content on a billboard in Times Square. They can dramatically increase your reach and help you connect with new potential followers.
Start small by promoting your most popular organic pins. Target your ads to users interested in topics related to your niche. Monitor the performance closely and adjust your strategy as needed.
While it requires some investment, ads can be a powerful tool for accelerating your audience growth.
25. Engage with Pinterest Communities
Pinterest Communities are like vibrant town squares where people with similar interests gather. By actively participating in these communities, you can establish yourself as a valuable contributor and attract new followers.
Join communities relevant to your niche and participate regularly. Share your insights, answer questions, and engage in discussions.
Remember, the goal is to add value, not just promote your own content. As you become a recognized and appreciated community member, you'll naturally draw more followers to your profile.
26. Leverage Seasonal Content
Seasonal content is like catching the perfect wave - it can carry your pins to new heights of engagement. Pinterest users love content that's relevant to the current season or upcoming holidays.
Plan your content calendar around major holidays, events, and seasons. Create pins that offer seasonal tips, gift guides, or themed ideas.
By aligning your content with what users are actively searching for, you increase your chances of attracting new followers who resonate with your timely offerings.
27. Implement a Color Strategy
On Pinterest, color isn't just about aesthetics - it's a powerful tool for catching attention. Certain colors tend to perform better on the platform, acting like a magnet for users' eyes.
Experiment with incorporating reds, oranges, and browns into your pin designs.
These warm tones have been shown to attract more engagement on Pinterest. However, don't force it - make sure the colors still align with your brand and the content of your pins.
28. Create Long-Form Carousel Pins
Carousel pins are like mini-magazines on Pinterest. They allow you to dive deeper into a topic, providing more value to your audience in a single pin.
Use carousel pins to share detailed guides, multi-step processes, or before-and-after sequences. This format keeps users engaged for longer, increasing the likelihood that they'll follow your profile for more in-depth content.
29. Utilize Pinterest's "Try on" Feature for Relevant Products
If you're in the beauty or home decor niche, the "Try on" feature is like offering a virtual fitting room to your audience. This augmented reality tool allows users to see how products would look on them or in their space.
If applicable to your products, leverage this feature to create an interactive experience for your audience. This not only boosts engagement but also helps build trust with potential followers who can "try" your products before committing.
In our case, we can let people test or products for free before buying them!
30. Curate Content from Trusted Sources
While creating original content is crucial, being a good curator can also attract followers. Think of it as being the host of a great party - you're bringing together the best of everything for your guests.
Mix your original pins with high-quality content from others in your niche. This shows that you're not just self-promoting, but genuinely interested in providing value to your followers. It also helps you maintain a consistent posting schedule even when you're short on original content.
Conclusion
Growing your Pinterest it's about building a community of engaged followers who value your content. By implementing these 30 tips, you're well on your way to transforming your Pinterest presence from a quiet corner to a bustling hub of activity.
Success on Pinterest doesn't happen overnight. It's a journey that requires patience, consistency, and a willingness to adapt. Each of these strategies is a tool in your Pinterest growth toolkit.
Some may work better for your niche than others, so don't be afraid to experiment and find what resonates best with your audience.
What's Next?
As you apply these tips, keep in mind that at the heart of Pinterest success is providing value to your followers.
Whether through beautiful visuals, helpful information, or inspiring ideas, your content should always aim to enrich your audience's Pinterest experience.
- Audit your current Pinterest profile: Take a close look at your existing content, boards, and overall aesthetic. Identify areas for improvement based on the tips we've discussed.
- Create an action plan: Prioritize which strategies you want to implement first. Start with the ones that align best with your current goals and resources.
- Set measurable goals: Define what success looks like for you. Whether it's reaching a certain number of followers, increasing engagement rates, or driving more traffic to your website, having clear objectives will help you stay focused.
- Schedule regular check-ins: Set aside time each week or month to review your Pinterest analytics. Use this data to refine your strategy and double down on what's working.
- Stay updated: Pinterest is constantly evolving. Make it a habit to stay informed about new features and best practices. Follow Pinterest's official blog or join Pinterest-focused communities to keep your finger on the pulse.
- Be patient and persistent: Remember, building a substantial and engaged Pinterest audience takes time. Stay committed to your strategy, but be flexible enough to pivot when necessary.
Frequently Asked Questions
How do I attract audience on Pinterest?
To attract an audience on Pinterest, focus on creating high-quality, visually appealing pins that provide value to your target audience. Use relevant keywords in your pin descriptions and board names, post consistently, and engage with other users in your niche.
Utilizing features like Idea Pins and video pins can also help capture attention. Remember to optimize your profile and convert to a business account for better analytics and features.
How do I get more people to see my Pinterest?
Increase your Pinterest visibility by posting fresh content regularly, using relevant keywords, and creating pins that align with current trends. Participate in group boards, use Rich Pins, and consider experimenting with Pinterest ads to expand your reach.
Cross-promote your Pinterest account on other social media platforms and your website to drive traffic to your pins.
How to increase views on Pinterest?
To boost your Pinterest views, focus on creating eye-catching, vertical images with text overlays. Use Pinterest Trends to identify popular topics and create content around them.
Implement a consistent pinning schedule, repin your own content regularly, and engage with other users' pins. Don't forget to analyze your Pinterest analytics to understand what content performs best and create more of it.
Why aren't my pins getting views?
If your pins aren't getting views, it could be due to several factors. Your content might not be optimized for Pinterest's algorithm, or you may not be using relevant keywords.
Inconsistent posting, poor image quality, or lack of engagement with other users can also affect visibility. Review your Pinterest strategy, ensure you're creating pins that provide value to your target audience, and consider the timing of your posts.
How to grow audience and outbound clicks?
To grow your audience and increase outbound clicks, focus on creating valuable, actionable content that encourages users to visit your website for more information.
Use clear calls-to-action in your pin descriptions, create informative infographics or step-by-step guides, and utilize Rich Pins to provide additional context.
Engage with your audience by responding to comments and joining relevant group boards. Consistently analyze your performance metrics to understand what types of content drive the most clicks and tailor your strategy accordingly.
