We know you're tired of spending hours creating Pinterest content instead of investing those hours in something else.
Many bloggers struggle and spends time to get the full power of this visual platform. But here's the good news: there are free Pinterest tools that can help you with your strategy.
In this article, we'll explore the best free resources for content creation, keyword research, and scheduling on Pinterest. Get ready to boost your blog traffic using $0!
The best things in life are free. The second-best things are very, very expensive.
Coco Chanel
She was a French fashion designer and businesswoman.Pinterest Free Tools for Content Creation
Creating eye-catching visuals for Pinterest doesn't have to drain your wallet. Free tools can help you design stunning pins that grab attention and drive traffic to your blog. Let's explore three powerful options that won't cost you a dime.
1. Swiftpinz
Swiftpinz is a revolutionary tool designed specifically for Pinterest marketers.
It uses the power of AI to generate visually appealing images with content that's crafted to attract clicks from Pinterest users.
This innovative platform understands the unique dynamics of Pinterest, creating pins that stand out in the feed and entice users to engage. With Swiftpinz, you can quickly produce multiple pin ideas, saving you time and creative energy.
- Tailored for Pinterest, optimizing for platform-specific engagement
- Generates multiple pin ideas quickly
- User-friendly interface
- AI-powered content creation saves time and effort
- Helps maintain consistency in your Pinterest marketing
- Limited customization options compared to full-fledged design tools
- May require some trial and error to get desired results
- Dependent on AI-generated content, which may not always match your exact vision
2. Canva
Canva is a versatile and user-friendly graphic design platform that has revolutionized the way non-designers create visual content.
The platform offers a vast library of free templates, images, fonts, and design elements that you can mix and match to create unique pins.
Canva's Pinterest-specific templates are pre-sized to meet the platform's recommendations, ensuring your pins look great in the feed.
If you're creating infographics, product showcases, or inspirational quotes, Canva provides the tools you need to make your Pinterest content stand out.
- Extensive library of free templates and design elements
- Intuitive drag-and-drop interface
- Collaboration features for team projects
- Regular updates with new features and design trends
- Offers Pinterest-specific templates and size presets
- Ability to create brand kits for consistent visuals
- Some advanced features and premium elements require a paid subscription
- Can be overwhelming for beginners due to numerous options
- Popular templates may result in less unique designs if not customized enough
- Limited advanced design capabilities compared to professional software
3. Design Wizard
Design Wizard is a robust online graphic design tool that caters to various social media platforms, including Pinterest. It offers a user-friendly interface combined with a wealth of customizable templates and high-quality stock images.
What sets Design Wizard apart is its focus on providing commercially licensed content, ensuring that your Pinterest designs are not only beautiful but also legally compliant.
The platform offers a range of Pinterest-optimized templates, making it easy to create vertical pins that catch the eye.
With its intuitive editing tools, you can quickly adjust layouts, add text, and incorporate your brand elements to create pins that resonate with your audience and drive traffic to your blog.
- Large selection of free, commercially licensed images and templates
- Easy-to-use editing tools suitable for beginners
- Ability to upload your own fonts and images for a personalized touch
- Offers Pinterest-specific templates and size options
- Provides access to a library of videos and animations for dynamic pins
- Allows saving custom color palettes for brand consistency
- Smaller template library compared to Canva
- Some advanced features are only available in the paid version
- Limited collaboration features in the free version
- May require more time to find suitable templates due to a smaller library
Free Tools for Keyword Research
Effective keyword research is crucial for making your pins discoverable on Pinterest. Luckily, there are free tools available to help you uncover the search terms your audience is using.
Let's explore one of the most powerful options directly from Pinterest itself.
1. Pinterest Trends
Pinterest Trends is a free tool provided by Pinterest that offers valuable insights into what people are searching for on the platform.
This tool allows you to explore popular search terms, compare different keywords, and see how interest in topics changes over time.
It's an invaluable resource for Pinterest marketers looking to optimize their content strategy.
- Direct insights from Pinterest's own data
- User-friendly interface with visual graphs
- Helps you stay current with trending topics
- Allows for comparison of multiple keywords
- Completely free to use
- Limited to the top 5,000 search terms on Pinterest
- Data is not real-time and may have a slight delay
- Available only in select countries (primarily US, Canada, and UK)
- Doesn't provide exact search volumes
2. Pinterest Search Bar
Don't overlook one of the most accessible and powerful keyword research tools available to you: the Pinterest Search Bar itself.
This built-in feature of the platform can provide valuable insights into what Pinterest users are actively searching for, and it's completely free to use.
You can use the Pinterest Search Bar to:
- Discover related keywords and phrases
- Identify long-tail keyword opportunities
- Understand how Pinterest users phrase their searches
- Get ideas for new content topics and pin descriptions
- Completely free and always accessible
- Provides real-time, up-to-date suggestions
- Offers insights directly from Pinterest user behavior
- Helps you understand how Pinterest categorizes topics
- Can reveal seasonal trends and current interests
- Doesn't provide quantitative data (like search volumes)
- Limited to a handful of suggestions at a time
- Requires manual effort to compile and analyze keywords
- May not show less common but still valuable long-tail keywords
3. Keywordtool.io
Keywordtool.io is a versatile keyword research tool that offers a free version with Pinterest-specific functionality.
While it's not exclusively for Pinterest, it provides valuable insights for Pinterest marketers looking to optimize their content.
This tool uses Pinterest's autocomplete feature to generate hundreds of long-tail keyword ideas based on your seed keyword.
Here's how to use it for Pinterest:
- Go to keywordtool.io and select 'Pinterest' from the platform options
- Enter your seed keyword and click the search button
- Review the list of keyword suggestions provided
- Provides a large number of keyword suggestions quickly
- Helps uncover long-tail keywords that may be less competitive
- User-friendly interface
- Offers suggestions for questions people are asking on Pinterest
- Can be used for multiple platforms, not just Pinterest
- Free version has limitations on the number of results shown
- Doesn't provide search volume or trend data in the free version
- May require some manual filtering to find the most relevant keywords
- Advanced features like keyword metrics and competitor analysis require a paid subscription
4. Google Keyword Planner
While not specifically designed for Pinterest, Google Keyword Planner is a powerful free tool that can enhance your Pinterest keyword research.
This tool, primarily used for Google Ads, can provide valuable insights that you can apply to your Pinterest strategy.
Here's how you can use Google Keyword Planner for Pinterest:
- Sign up for a Google Ads account (you don't need to run ads to use the tool)
- Access Keyword Planner in the Tools section
- Enter your main keywords related to your Pinterest content
- Analyze the results for search volume and competition
You can use Google Keyword Planner to:
- Discover new keyword ideas related to your Pinterest content
- Get estimated search volumes for keywords
- Understand keyword competitiveness
- Identify seasonal trends in search behavior
- Completely free to use
- Provides quantitative data on search volumes
- Offers insights into keyword competitiveness
- Helps identify broader trends that may apply to Pinterest
- Useful for aligning your Pinterest and SEO strategies
- Not specifically designed for Pinterest
- Data is based on Google searches, not Pinterest searches
- Requires a Google Ads account to access
- Learning curve for new users
- Search volumes are given in broad ranges rather than exact numbers
Free Tools for Scheduling
Consistently posting high-quality pins is crucial for success on Pinterest. However, manually uploading pins every day can be time-consuming.
That's where scheduling tools come in handy. Let's explore some free options, starting with Swiftpinz.
1. Swiftpinz
Swiftpinz is not just a content creation tool; it also offers free scheduling capabilities, making it a versatile choice for Pinterest marketers on a budget.
Key features of Swiftpinz for scheduling:
- Unlimited pins to schedule with a free plan
- AI-powered pin creation and scheduling in one platform
- Ability to schedule pins across multiple boards
- Calendar view for easy planning (coming soon...)
- Integrated solution for both creation and scheduling
- User-friendly interface
- AI assistance can help optimize posting times
- Free option available
- Streamlines workflow by combining multiple tools
- May have restrictions on the number of pins you can schedule for free
- Less robust analytics compared to dedicated scheduling tools
- Newer platform, so may have fewer integrations with other tools
2. Tailwind
Tailwind is a popular scheduling tool that offers a free plan for Pinterest marketers.
While it's known for its robust paid features, the free version still provides valuable functionality for those just starting out or managing a small Pinterest presence.
Key features of Tailwind's free plan:
- Schedule up to 20 pins per month
- Smart Schedule feature suggests optimal posting times
- Basic analytics to track pin performance
- Browser extension for easy pinning from anywhere on the web
- Create board lists for efficient pinning to multiple boards
- User-friendly interface designed specifically for Pinterest
- Smart Schedule feature based on when your audience is most engaged
- Ability to create board lists for efficient pinning
- Browser extension makes it easy to schedule pins from any website
- Official Pinterest Partner, ensuring compliance with platform rules
- Limited to 20 pins per month on the free plan
- More advanced features require a paid subscription
- Analytics are basic compared to the paid version
- No bulk uploading in the free version
3. Pinterest Native Scheduling
While third-party tools offer robust features, Pinterest itself provides a basic, free scheduling option built right into the platform.
This native feature can be a simple solution for users who prefer to work directly within Pinterest.
Key features of Pinterest's native scheduling:
- Schedule up to 10 Pins at a time
- Plan Pins up to 30 days in advance
- Edit scheduled Pins (except for image/video content)
- No additional sign-ups or integrations required
- Completely free and integrated into Pinterest
- No need for third-party tools or additional accounts
- Simple and straightforward to use
- Ability to edit most Pin details after scheduling
- Limited to 10 scheduled Pins at a time
- Can only schedule one Pin at a time
- No bulk scheduling or time-saving features
- Lacks advanced features like optimal time suggestions or analytics
4. Buffer
Buffer is a well-known social media management tool that offers a free plan which includes Pinterest scheduling.
While it's not exclusively for Pinterest, its versatility makes it a valuable option for bloggers and marketers managing multiple social platforms alongside Pinterest.
Key features of Buffer's free plan for Pinterest:
- Schedule up to 10 pins per month
- Manage up to 3 social channels (including Pinterest)
- Basic analytics for your pins
- Mobile app for scheduling on the go
- Browser extension for easy pinning from around the web
- User-friendly interface
- Ability to manage multiple social platforms in one place
- Mobile app for scheduling on the move
- Browser extension for easy scheduling while browsing
- Customizable scheduling times
- Limited to 10 pins per month on the free plan
- No Pinterest-specific features like board lists or interval pinning
- Basic analytics compared to Pinterest-specific tools
- Queue limited to 10 posts at a time
Extra Tools to Optimize your Time
While content creation, keyword research, and scheduling are crucial aspects of Pinterest marketing, there are additional free tools that can further enhance your strategy.
These tools from Swiftpinz can help you optimize various elements of your Pinterest presence, saving you time and improving your overall effectiveness on the platform.
1. Title and Description Generator
Crafting compelling titles and descriptions for your pins is essential for attracting clicks and engagement.
Our Title and Description Generator leverages AI technology to help you create attention-grabbing text for your pins.
Key features:
- AI-powered analysis of your content
- Keyword and phrase suggestions relevant to your niche
- Customization options to align with your brand voice
Pro tip: Use this tool in conjunction with your keyword research to ensure your titles and descriptions are both engaging and search-optimized.
2. Bio Description Generator
Your Pinterest bio is often the first impression potential followers have of your account. A well-crafted bio can encourage users to follow you and engage with your content.
The Bio Description Generator helps you create an engaging bio that effectively communicates your brand's value.
Key features:
- Generates bio based on your website URL or brief account description
- Incorporates relevant keywords for discoverability
- It uses one of the most popular Pinterest tones, conversational and professional
Your bio should be concise, informative, and reflective of your brand personality. Don't forget to include relevant keywords to improve your discoverability in Pinterest searches.
3. Board Name Generator
Well-organized, clearly named boards can significantly improve your Pinterest profile's user experience and searchability.
The Board Name Generator helps you create catchy, relevant names for your Pinterest boards.
Key features:
- AI-powered suggestions based on your niche and audience
- Generates multiple options for each board theme
- Incorporates popular keywords related to your content
Conclusion
Pinterest can be a powerful platform for driving traffic to your blog, and the best part is that you don't need to break the bank to get started.
We've explored a variety of free tools that can help you create engaging content, conduct keyword research, and maintain a consistent posting schedule on Pinterest.
From AI-powered design tools like Swiftpinz to versatile scheduling options like Tailwind and Buffer, these free resources provide a solid foundation for your Pinterest marketing strategy.
By leveraging these tools, you can create eye-catching pins, discover trending topics, and ensure your content reaches your audience at the right time.
Next Steps
Now that you're armed with knowledge about these free Pinterest tools, here's how you can put this information into action:
- Start with content creation: Use Swiftpinz, Canva, or Design Wizard to create a set of visually appealing pins for your blog content.
- Conduct keyword research: Utilize Pinterest Trends, Keywordtool.io, the Pinterest Search Bar, and Google Keyword Planner to identify popular topics and search terms in your niche.
- Optimize your pins: Apply the insights from your keyword research to craft compelling pin titles and descriptions.
- Set up a scheduling tool: Choose one of the free scheduling tools (Swiftpinz, Tailwind, or Buffer) and set up your account.
- Create a content calendar: Plan out your Pinterest content for the next few weeks, considering the insights you've gained from your keyword research.
- Start scheduling: Use your chosen tool to schedule your pins at optimal times.
- Monitor and adjust: Keep an eye on your pin performance using the basic analytics provided by these tools. Use these insights to refine your strategy over time.
- Experiment and learn: Don't be afraid to try different types of pins, posting times, and keywords. Pinterest marketing is an ongoing process of learning and optimization.
- Stay consistent: Even with limited free pins, maintain a consistent presence on the platform. Quality and regularity often trump quantity.
- Keep learning: Pinterest is always evolving. Stay updated with the latest trends and best practices to keep your strategy fresh and effective.
By taking these steps and making the most of these free tools, you'll be well on your way to boosting your blog's visibility on Pinterest.
Happy pinning! 🤩
Frequently Asked Questions
What is a Pinterest tool?
A Pinterest tool is any software that enhances Pinterest marketing efforts. These tools assist with tasks like content creation, pin scheduling, keyword research, and analytics. They're designed to help users manage their Pinterest presence more effectively and efficiently, often automating repetitive tasks or providing valuable insights.
Is there a free Pinterest scheduler?
Yes, several free Pinterest schedulers are available. Swiftpinz offers a free plan combining content creation and unlimited scheduling. Tailwind provides a free option to schedule up to 20 pins monthly. Buffer's free plan allows scheduling 10 pins per month alongside other social media content. These tools help maintain a consistent Pinterest presence without cost.
Is Pinterest totally free?
Pinterest is free for personal and business accounts. You can create an account, pin content, make boards, and interact with others at no cost. However, running ads or accessing advanced business features may incur charges. While Pinterest itself is free, some third-party management tools might have associated costs for premium features.
How to automate Pinterest for free?
To automate Pinterest for free, use tools like Canva or Swiftpinz for bulk pin creation. Conduct keyword research with Pinterest Trends or the Search Bar. Schedule posts using free plans from Tailwind, Buffer, or Swiftpinz. Utilize provided analytics to refine your strategy. While limited, these free options can streamline your Pinterest workflow.
Does Pinterest have a scheduling tool?
Yes, Pinterest has a scheduling tool for free that let you schedule a pin up to 30 days in advance, with a maximum of 10 pins per month.
