Start implementing a good Pinterest image sizing can skyrocket your blog traffic. I've seen firsthand how tweaking pin dimensions boosted my client's clicks by 150% in just a month.
With this Pinterest image sizing guide you will discover all the secrets to create eye-catching pins that stand out in feeds and searches.
You'll learn the top 10 image sizes that perform best, understand why sizing matters, and get practical tips to create pins that drive traffic to your site. Let's dive in!
A picture is worth a thousand words, but the right size picture is worth a thousand clicks 🚀
10 Best Ranking Image Sizing for Pins
Before we get to the nitty-gritty, let's quickly cover the basics of pixels and aspect ratios.
Think of pixels as the tiny building blocks of digital images. They're like the dots in a pointillist painting, coming together to form a complete picture. The more pixels you have, the sharper and more detailed your image will be.
Aspect ratio, on the other hand, is all about proportions. It's the relationship between an image's width and height. For example, a 2:3 aspect ratio means the image is two units wide for every three units tall. This ratio stays the same no matter how big or small the image gets.
Now that you're armed with this knowledge, let's explore the top 10 image sizes that'll make your pins pop and drive more traffic to your site.
1. 1000 x 1500 pixels (2:3 aspect ratio)
This size is a Pinterest classic for good reason. It's tall enough to stand out in feeds without being too overwhelming. You'll often see lifestyle bloggers and fashion influencers rocking this size.
The 2:3 ratio gives you plenty of room to showcase your content while maintaining a sleek, professional look. It's perfect for product shots, inspirational quotes, or step-by-step tutorials.
2. 1000 x 2100 pixels (1:2.1 aspect ratio)
Want to make a big impact? This extra-tall pin size is your go-to. It's ideal for infographics, long-form content, or multiple product displays. You'll have ample space to tell a visual story or share detailed information.
Just remember, with great height comes great responsibility. Use this size wisely to avoid overwhelming your audience with too much content.
3. 600 x 900 pixels (2:3 aspect ratio)
Don't let its smaller size fool you. This pin packs a punch in a compact package. It's perfect for mobile users scrolling through their feeds on the go. Use this size for quick tips, simple quotes, or single product highlights.
The 600 x 900 size loads quickly, which is great for users with slower internet connections. It's a win-win for both you and your audience.
4. 735 x 1102 pixels (2:3 aspect ratio)
This size hits the sweet spot between the previous two. It's large enough to capture attention but not so big that it dominates the screen. Food bloggers and DIY enthusiasts often favor this size for their pins.
The 735 x 1102 dimension works well for before-and-after shots, recipe previews, or showcasing your latest craft project. It's versatile enough to suit a wide range of content types.
5. 800 x 1200 pixels (2:3 aspect ratio)
This size is like the Goldilocks of Pinterest images - not too big, not too small, but just right. It's a versatile choice that works well for most content types. Use it for eye-catching travel photos, home decor inspiration, or fashion lookbooks.
The 800 x 1200 size strikes a balance between detail and loading speed. It's a safe bet when you're unsure which size to choose.
6. 600 x 1260 pixels (1:2.1 aspect ratio)
Here's a size that's perfect for those who want to go tall without going overboard. It's great for listicles, multi-step guides, or showcasing a product line. You can fit more content vertically without dominating the entire screen.
This size is particularly effective for beauty tutorials or recipe ingredients lists. It allows you to present information in a digestible, scrollable format.
7. 735 x 2100 pixels (1:2.85 aspect ratio)
When you've got a lot to say, this ultra-tall pin size is your best friend. It's ideal for comprehensive infographics, long-form content, or step-by-step guides. You can really dive deep into a topic with this size.
Just remember to keep your design clean and organized. With great height comes the need for great visual hierarchy to guide your viewers' eyes.
8. 1080 x 1920 pixels (9:16 aspect ratio, for mobile)
Welcome to the world of mobile-first pinning. This size is optimized for smartphone users, filling their entire screen with your content. It's perfect for video pins, Instagram story-style content, or immersive visual experiences.
Use this size when you want to create a more personal, in-the-moment feel with your pins. It's great for behind-the-scenes content or day-in-the-life style posts.
9. 1080 x 1350 pixels (4:5 aspect ratio)
This size offers a nice middle ground between square and vertical formats. It's favored by many lifestyle and fashion bloggers for its ability to showcase outfits or room setups effectively. The slightly taller format gives you extra space without being too long.
Use this size for product flatlays, outfit of the day posts, or compact infographics. It's a versatile choice that looks great on both mobile and desktop.
10. 1080 x 1080 pixels (1:1 square ratio)
Sometimes, thinking inside the box can be a good thing. Square pins stand out in a sea of vertical images, making them perfect for quote graphics, logo designs, or single product shots. They also transition seamlessly to Instagram if you're cross-posting.
The square format forces you to be concise and impactful with your visuals. It's a great choice when you want your image to make a bold statement quickly.
The Importance of Sizing
You might be wondering, "Does size really matter that much?" When it comes to Pinterest, the answer is a resounding yes! Let's break down why image sizing is crucial for your Pinterest success.
Why it matters?
Think of Pinterest as a virtual shopping window. Your pins are competing for attention in a sea of images. The right size can make your pin stand out like a shiny new display, while the wrong size might leave it lost in the crowd.
Proper sizing ensures your pins look crisp and professional across all devices. It's like wearing a perfectly tailored suit to a job interview - it just makes a better impression.
Benefits of a Good Image Size
Choosing the right image size for your pins can supercharge your Pinterest strategy. Here's a quick rundown of the perks:
- Increased engagement: Well-sized pins are like eye candy. They're more likely to get repinned, liked, and commented on.
- Better visibility: Pinterest's algorithm loves popular pins. The more engagement you get, the more the platform shows your pins to others.
- Higher click-through rates: When your pin looks good, people want to learn more. This means more traffic to your website.
- Professional appearance: Properly sized pins look polished and trustworthy. It's like dressing for success, but for your content.
- Improved user experience: Pins that display correctly on all devices make browsing a breeze for your audience.
- Faster loading times: Optimized image sizes can lead to quicker load times, keeping impatient scrollers happy.
- Cross-platform compatibility: The right size ensures your pins look great whether viewed on a phone, tablet, or desktop.
5 Tips for When Creating Pins
Creating pins that catch eyes and drive traffic isn't just about size. Here are some pro tips to make your pins truly shine:
- Keep it simple, sweetie: Don't overwhelm your audience with too much information. Stick to one clear message per pin. Think of it as a visual elevator pitch for your content.
- Text is your friend: Add readable, attention-grabbing text to your pins. It's like giving your image a voice in a crowded room. Just make sure it's legible on mobile devices too.
- Brand it, but don't overdo it: Include your logo or website name, but keep it subtle. You want people to remember you, not feel like they're staring at a billboard.
- Color is key: Use eye-catching colors that align with your brand. Pinterest is a visual platform, so make your pins pop with a cohesive color scheme.
- Test, learn, repeat: Don't be afraid to experiment with different designs and sizes. What works for one niche might not work for another. Keep an eye on your analytics and adjust accordingly.
Conclusion
You're now armed with the knowledge to create Pinterest-perfect pins. Remember, the right image size is your secret weapon in the battle for attention on this visual platform.
It's not just about looking good - it's about driving engagement, boosting visibility, and ultimately increasing traffic to your site.
Don't be afraid to mix and match different sizes to keep your Pinterest profile dynamic and interesting. What works best for you might depend on your content type, audience preferences, and overall strategy.
What's next?
Now that you've got the sizing down, it's time to put your knowledge into action. Start by revisiting your existing pins and see if they could benefit from a size upgrade. Then, try creating new pins using different sizes from our top 10 list.
Keep an eye on your Pinterest analytics to see which sizes perform best for your specific audience. Remember, what works for one brand might not work for another, so don't be afraid to experiment and find your sweet spot.
Consider using tools like Swiftpinz to streamline your pin creation process. With the right tools (free) and this newfound knowledge, you're well on your way to Pinterest success. Happy pinning!
Frequently Asked Questions
What size should Pinterest images be?
Pinterest recommends various sizes, but the most versatile is 1000 x 1500 pixels. This 2:3 aspect ratio works well across devices and content types. However, sizes can range from 600 x 900 to 1000 x 2100 pixels, depending on your specific needs and content strategy.
What is the recommended ratio for Pinterest?
The most recommended aspect ratio for Pinterest is 2:3. This ratio provides a good balance between height and width, allowing your pin to stand out in feeds without being too long. It's versatile enough for most content types and looks great on both mobile and desktop.
What size are Pinterest images in 2024?
In 2024, Pinterest continues to support a range of image sizes. The standard 1000 x 1500 pixels (2:3 ratio) remains popular. However, Pinterest also accommodates taller pins up to 1000 x 2100 pixels (1:2.1 ratio) and square pins at 1080 x 1080 pixels for variety.
What size is Pinterest 9 16?
The Pinterest 9:16 aspect ratio translates to 1080 x 1920 pixels. This size is optimized for mobile devices, filling the entire screen of most smartphones. It's particularly effective for video pins and story-style content, providing an immersive viewing experience for users.
What is the ideal size for images?
The ideal size depends on your content and goals, but 1000 x 1500 pixels is a safe bet. It's large enough for good quality across devices, yet not so large it slows loading times. This size works well for most pin types, from product shots to infographics.
What is the 2 3 specs for Pinterest?
The 2:3 specs for Pinterest refer to the aspect ratio of the image. Common sizes using this ratio include 600 x 900 pixels, 800 x 1200 pixels, and 1000 x 1500 pixels. This ratio is favored for its versatility and ability to display well in Pinterest feeds.
